| Saturday, December 1st |
| 6:30 - 9:30 pm |
Cocktail/Dinner Party
(Agency Only Meeting/Agency Attendees Only) |
|
| Sunday, December 2nd: Arrival Day |
| 8:30 - 2:00 pm |
Agency Only Meeting
Breakfast Sponsor Presentation: Curt Viebranz, President, Platform-A and EVP, AOL
Lunch Sponsor Presentation: Tony DeSena, Account Executive, Casale Media |
|
| 3:00 - 8:00 pm |
Summit Registration Desk Open |
|
| 5:15 - 6:30 pm |
Sponsored Media Presentations (Agency Attendees Only)
Sean Downey, VP Agency and Rich Media Sales, DoubleClick
Greg Rogers, VP Sales Strategy, TACODA |
|
| 7:00 - 9:30 pm |
Opening Cocktail and Networking Reception/Dinner |
Sponsored by:
 |
| 9:30 - 11:30 pm |
After-Hours Reception |
Sponsored by:
 |
|
Monday, December 3rd: Opening Day |
| 7:00 am - 5:00 pm |
WiFi Lounge |
Sponsored by:
 |
| 8:00 - 9:00 am |
Sponsored Media Presentation & Breakfast (Agency Attendees Only)
Nicolle Pangis, Director, Global Deployment & Business Integration, 24/7 Real Media
Linda Boff, Chief Marketing Officer, iVillage Properties |
|
| 8:00 - 9:00 am |
Industry Breakfast for Sellers & Presentation: "How to Operationally Wag the Long Tail"
Presenter: Matthew Gay, Director, Ad Operations, Martha Stewart Living Omnimedia |
Sponsored by:
 |
| 9:00 - 9:15 am |
Welcome Remarks
Rick Parkhill, Chief Executive Officer, iMedia Communications, Inc. |
|
| 9:15 - 10:00 am |
Opening Keynote Presentation: "The New Rules of Engagement: Re-Inventing Content in a Networked World"
Presenter: Andrew Heyward, Senior Advisor, Marketspace LLC; Former President, CBS News
Q & A led by Doug Weaver, CEO & Founder, Upstream Group / iMedia Senior Analyst |
|
| 10:00 - 11:00 am |
Panel Presentation: The New Agency Revenue Model
Panelists: Tom Hespos, President, Underscore Marketing
Mike Parker, Director of Digital Strategy, Goodby, Silverstein & Partners
Jane Snyder, Senior Innovation Leader, The Growth Engine Company, Inc.
Steve Wax, Partner & Chief Narratologist, Campfire
Moderator: Brian Morrissey, Digital Editor, AdWeek |
|
| 11:00 - 11:15 am |
Networking Break |
Sponsored by:
 |
|
11:15 am - 12:45 pm |
One Minute Match-Ups
Our popular "speed dating" networking feature. Both buyers and sellers will be able to network with 50 to 60 potential customers and/or clients. Be sure to bring enough business cards!
|
|
| 12:45pm |
"Getaway" Boxed Lunches |
Sponsored by:
 |
| 1:00 pm |
Depart for recreational activities |
Sponsored by:
 |
| 6:30 - 7:30 pm |
Cocktail/Networking Reception |
Sponsored by: |
|
|
|
| 7:30 - 9:30 pm |
Dinner |
Sponsored by:
 |
| 9:30 - 11:30 pm |
After-Dinner Reception |
Sponsored by: |
| Tuesday, December 4th |
| 7:00 am - 5:00 pm |
WiFi Lounge |
Sponsored by:
|
| 8:00 - 9:00 am |
Sponsored Media Presentation & Breakfast (Agency Attendees Only)
Mike Gaffney, National Sales Director, Right Media
Speaker TBD, Yahoo! |
|
| 8:00 - 9:00 am |
Industry Breakfast for Sellers |
|
| 9:00 - 9:30 am |
Opening Remarks and Keynote Presentation: "From Gutenberg to Google to Beyond"
Presenter: Peter Horan, Chief Executive Officer, IAC Media & Advertising |
|
| 9:30 - 10:30 am |
Power Panel Presentation: Myth Busters
Panelists: Adam Broitman, Director of Emerging and Creative Strategy, Morpheus Media
Garrick Schmitt, Vice President, User Experience, Avenue A / Razorfish
Mark Silva, Founder/Managing Director, Real Branding
Moderator: Brad Berens, Chief Content Officer & Editor at Large, iMedia & ad:tech
|
|
| 10:30 - 10:45 am |
Networking Break |
|
| 10:45 - 11:55 am |
Sponsored Spotlight Presentations: |
|
Showcase A: "1 + 1 = 3: Integrating Your Digital Advertising with Emerging Channels"
Presenter: Yoav Arnstein, General Manager, Eyeblaster North America |
Sponsored by:  |
Showcase B: "Reaching Individuals at Key Life Stages"
Presenter: Greg Schwartz, Vice President, Sales, Zillow.com |
Sponsored by:
 |
Showcase C: "Video the Way You Want It"
Presenter: Miles Dennison, Vice President, National Sales Director, Tremor Media |
Sponsored by:
 |
| 12:00 - 1:00 pm |
Master Classes:
A: The New Ad Exchanges
Panelists: Andrea Ching, Senior Partner, Media Director, Neo@Ogilvy
Anand Subramanian, Chief Executive Officer, ContextWeb, Inc.
Michael Walrath, Founder & Chief Executive Officer, RightMedia Inc.
Leader: Julie Roehm, Marketing Communications Consultant
B: Sean/John Put the "P" in the Agency/Client Relationship
Leaders: Sean X Cummings, Director of Marketing, Ask.com
John Durham, Managing General Partner, Catalyst
C: Slicing and Dicing Through the Numbers and Trends
Leaders: Geoffrey Ramsey, Chief Executive Officer, eMarketer
Doug Weaver, CEO & Founder, Upstream Group / iMedia Senior Analyst |
|
| 1:00 - 2:30 pm |
Luncheon |
Sponsored by:  |
| 2:30 - 3:30 pm |
Roundtable Discussions
Topic A: Emerging Technologies
Topic B: New Metrics in Media
Topic C: User Generated Media & Conversational Marketing
Topic D: Impact of 2007 Mergers & Acquisitions
Topic E: Budgeting for Innovation |
|
| 3:00 - 7:00 pm |
Shipping Desk |
Sponsored by: |
| 3:45 - 4:45 pm |
Agency Only Feedback Meeting |
|
| 6:30 - 7:30 pm |
Cocktail/Networking Reception |
Sponsored by:
 |
| 7:30 - 9:30 pm |
Dinner & ASPY Awards
|
Sponsored by:
 |
| 9:30 - 12:00 am |
Off-site Bowling Party:
TOTALLY RAD 80's themed laser-light bowling party excursion to the Fantasy Springs Casino Bowling Center |
Sponsored by:
 |
| Wednesday, December 5th |
| 7:30 - 11:00 am |
Shipping Desk |
Sponsored by: |
| 7:30 - 11:00 am |
Networking Departure Lounge |
Sponsored by: | |
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