Brand Summit Schedule
"Turning Advertising into Content"

Saturday, February 9th 6:30pm-9:30pm Cocktail/Dinner Party (Brand Marketers Only) Sponsored by: Sunday, February 10th: Arrival Day 8:30am-3:00pm Brand Marketers Only Meeting (Brand Marketers Only) Breakfast presenter: Matt Arkin, SVP, Western Division, Platform-A Lunch presenter: Anthony Psacharopoulos, Sr. Vice President, comScore   3:00pm-8:00pm Summit Registration Desk Open 5:15pm-6:30pm Sponsored Media Presentations (Brand Marketers Only) Ari Paparo, VP of Advertiser Products, DoubleClick Robert Tas, President & CEO, Active Athlete 7:00pm-9:30pm Opening Cocktail & Networking Reception/Dinner Sponsored by: 9:30pm-11:30pm Late Night Reception Sponsored by: Monday, February 11th: Opening Day 7:00am-5:00pm Wi Fi Lounge Sponsored by: 8:00am-9:00am Sponsored Media Presentation & Breakfast (Brand Marketers Only) Jason Shulman, Chief Revenue Officer, [x+1] & Jen Miller, General Manager, Delta Peter Naylor, VP, Digital Media Sales, NBC Universal Digital Media 8:00am-9:00am Industry Participant Breakfast: "Finding, Grooming and Keeping Your Digital Sales Talent: An Interactive Exploration" Hosted by Upstream Group  Presenters: Doug Weaver, Founder & CEO, Upstream Group / iMedia Senior Analyst Scot McLernon, President, Upstream Group   9:00am-9:15am Welcome Brad Berens, Chief Content Officer & Editor at Large, ad:tech & iMedia Communications, Inc. 9:15am-10:00am Opening Keynote Presentation: "Branding in a Networked World" Presenter: Jeffrey F. Rayport, Founder & Chairman, Marketspace LLC; Former Harvard Business School Professor & Author of Best Face Forward: Why Companies Must Improve Their Service Interfaces with Customers 10:00am-11:00am Panel Presentation: "Mergers and Acquisitions and their Effect on Brand Budgets" Panelists: Michael Cassidy, CEO, Undertone Networks David Moore, Chairman & CEO, 24/7 Real Media Dave Morgan, EVP, Global Advertising Strategy, AOL, LLC John Vincent, CEO, EyeWonder, Inc. Moderator: Tolman Geffs, Managing Director, The Jordan, Edmiston Group, Inc. 11:00am-11:15am Networking Break        Sponsored by:   11:15am-12:45pm One Minute Match-Ups A popular "speed dating" networking feature. Both buyers and sellers will be able to network with 30 to 40 potential customers and/or clients.   12:45pm-2:15pm Luncheon Sponsored by: 2:15pm Depart for Recreational Activities Sponsored by: 6:00pm-7:30pm Cocktail/Networking Reception Sponsored by: 7:30pm-9:30pm Dinner Sponsored by: 9:30pm-11:30pm After-Dinner Reception Sponsored by: Tuesday, February 12th 7:00am-5:00pm Wi Fi Lounge Sponsored by: 8:00am-9:00am Sponsored Media Presentation & Breakfast (Brand Marketers Only) Pooja Midha, Vice President for Business Development, MTV Networks Digital Adam Gordon, Chief Revenue Officer, WorldNow   8:00am-9:00am Industry Participant Breakfast 9:00am Opening Remarks Masha Geller, Content Director, iMedia Communications, Inc. 9:00am-9:30am Keynote Presentation: "How Did We Get Here?" Presenter: Wenda Harris Millard, President, Media, Martha Stewart Living Omnimedia 9:30am-10:30am Insight Presentation: "Ads-R-Content" Panelists: Sean Finnegan, Chief Media Officer, Vibrant Media Carol Kruse, VP, Global Interactive Marketing, The Coca Cola Company Moderator: Geoffrey Ramsey, CEO, Co-Founder, eMarketer 10:30am-10:45am Networking Break Sponsored by:    10:45am-11:55am Sponsored Spotlight Presentations Showcase A presented by Advertising.com Sponsored by: Showcase B presented by Atlas Advertising Platform from Microsoft Sponsored by: Showcase C presented by Eyeblaster Sponsored by: 12:00pm-1:00pm Master Classes A: "The Golden Rule of Consumer-Generated Advertising – Know Thy Ad Creator" Panelists: Cynthia Levin, Online Marketing Manager, Vertical Branding Tim Murphy, Senior Director, Digital Marketing, Anheuser-Busch Kevin Nalty, Viral Videologist and Founder, Will Video for Food Leader: Neil Perry, Acting CEO, XLNTads.com B: "Discover Financial Services Case Study" Leaders: Mark Hosbein, SVP, Brand Management & Advertising, Discover Financial Services LLC Sam Wehrs, Digital Activation Director, Starcom C: "Natural Born Clickers" Panelists: Erin Hunter, EVP, comScore Kim McCarthy, Manager, Starcom Insights & Analytics Greg Rogers, VP Sales Strategy, TACODA Leader: John Durham, CEO/Managing Partner, Catalyst: SF      1:00pm-2:30pm Luncheon Sponsored by: 2:30pm-3:30pm Roundtable Discussions Topic A: Budgeting for emerging technologies – How much is enough? Topic B: Why can’t we agree on new media metrics? Topic C: Can you really monetize UGM & conversational marketing? Topic D: Website Design – What’s new and noteworthy? Topic E: Recession – a real downturn or just a glitch?   3:30pm-3:45pm Networking Break 3:00pm-7:00pm Shipping Desk Sponsored by: 3:45pm-4:30pm Brand Marketers Only Feedback Meeting 6:00pm-7:30pm Cocktail/Networking Reception Sponsored by: 7:30pm-9:30pm Dinner Closing Keynote Presentation: "Engagement: Buzzword or Bull$%#@?" Presenter: David Verklin, CEO, Aegis Media Americas Sponsored by: 9:30pm-11:30pm After Dinner Reception Sponsored by: Wednesday, February 13th: Departure Day 6:00am-12:00pm Airport Shuttles (departing every half hour from the hotel's front driveway)   7:30am-11:00am Shipping Desk Sponsored by: 7:30am-11:00am Networking Departure Lounge Sponsored by:

Schedule subject to change. Please check back for regular updates.