Monday, April 28: Opening Day

1:00 - 5:30 pm

Summit Registration Desk

2:00 - 2:45 pm

2:45 - 3:30 pm

Welcome Remarks & Interview: "GM's Big Bet on Digital"
Interview with Jon Brancheau, Director, Media Operations, General Motors Corporation
Conducted by: Mitch Lowe, CEO, Jumpstart Automotive Media

Opening Panel: "The New Agency Model in Automotive Marketing"
Digital marketing is no longer just about putting ads on a website or sending out email. The powerful emergence of consumer generated content and social networks means marketers now can talk with customers and that involves all communications disciplines; digital and traditional marketing applications, PR, customer service, etc. A panel of leading automotive agencies discuss how the changing digital marketing space is transforming the way their agencies have structured themselves and how they deal with their clients.
Panelists: Gregory Johns, Associate Interactive Media Director, PHD
Bethany R. Mach, SVP, Director of Digital Communications Investment Planning, Mindshare - Team Detroit
Todd Riley, VP Digital Director, GM Planworks
Fred Sattler, EVP, Managing Director, Initiative+
Moderator: Paul Ratzky, Engagement Planning Director, Team One / Saatchi

3:30 - 3:45 pm

Break & Sponsor Tabletops

3:45 - 4:30 pm

Insight Presentation: "The Evolution of OEM Sites" 
Presenter: Steven Witten, Executive Director, Automotive Research, J.D. Power and Associates

4:30 - 5:30 pm

Case Studies: "Creative, Cutting Edge Digital Marketing"
A deep-dive review of several leading edge digital marketing applications pushing the boundaries in creativity, technology and interactivity, but with an eye toward measurability and accountability.
Presenters: Jorge M. Chediak, Director, Planning & Development, IPG Media Lab

5:30 - 7:00 pm

Cocktail Reception

7:00 - 9:00 pm 

Dinner Presentation: "Launching New Cars On A MINI Budget"
Presenters: Sankar Patel, Associate Media Director, Butler, Shine, Stern & Partners
Jordan Kretchmer, Associate Creative Director, Butler, Shine, Stern & Partners

Tuesday, April 29

8:00 am - 12:30 pm

Summit Registration Desk

8:00 - 9:00 am

Breakfast & Sponsor Tabletops

9:00 - 10:00 am

Opening Remarks & Keynote Presentation: “How to Generate More Sales in a Down Market”
Presenter: David Metter, CMO, MileOne | Atlantic Automotive

10:00 - 11:00 am

Panel Presentation: "The Continuing Saga of Tiers 1 & 2"
How can automotive marketers overcome the current friction points, inefficiencies between Tier 1 and Tier 2 digital marketing strategic and tactical efforts, especially the coordination of lead generation efforts, keyword buys, creative and other elements? And in so doing, discover the opportunities that also exist?
Panelists: Robin Cooper, VP, Advertising and Business Development, Kelley Blue Book
John A.G. King, Interactive Communications Director, Saatchi & Saatchi LA
Sandra Orientale-Muraca, Media Director, Team One Advertising
Drew Pyle, Associate Media Director, Critical Mass
Moderator: Matt McKenna, VP, National Accounts, AutoTrader.com

11:00 - 11:15 am

Break & Sponsor Tabletops

11:15 am - 12:15 pm

Panel Presentation: "New Alternatives for Reaching Automotive Consumers Online"
Advertising on third party auto sites is a must for auto-marketers. But is that the end of a solid online media plan? Hardly. Several manufacturers have achieved great success and even lowered the costs of acquisition and retention using sites and ad networks which interestingly have nothing to do with the automotive vertical at all!  While this information has been available in theory for some time, this panel provides real world case studies of how regional dealer groups are turning broad-based online plans into actual sales results in their most important markets. 
Panelists: Jay Friedman, President, Goodway 2.0
John Hadl, Founder & CEO, Brand in Hand
Bill Stephenson, VP, Advertiser Solutions, Nielsen BuzzMetrics
Moderator: Brad Berens, Chief Content Officer & Editor at Large, iMedia & ad:tech

12:15 - 2:00 pm

Luncheon & Closing Keynote: "American Culture & Automotive Marketing"
Presenter: Grant McCracken, Research Affiliate, Convergence Culture Consortium (C3), MIT
The world of 21st century automotive marketing is in turmoil, facing both steep challenges and distinct opportunities. This talk has three parts, combining a deep dive into the culture of automotive marketing with perspectives from anthropology, ethnography and economics. We will also explore new options opened up by the ever-changing interactive and online media channels. Automotive marketing has a distinguished history. It has helped shape both the field of marketing and American culture. This is the time to return both the industry and the marketer to their rightful places of pride.