| iMedia Brand Summit Tamaya '03 Presentations |
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| The following Powerpoint presentations were delivered at the iMedia Brand Summit in September. |
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Keynote: The Digital Marketing Edge - Download (2.7MB)
Robin Kent, CEO, Universal McCann
Media has become more intimate, more measurable, and more accountable. These changes are dictating a change in the industry’s channel planning, organizational structure, and market strategy. Kent will touch on some of the insights that his company has distilled from its in-market programs, as well as provide a glimpse into the future of marketing and media.
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Keynote: Building a 21st Century Brand - Download (500KB)
Bill Sidwell, Dir. Global Brand Strategy, Hewlett-Packard Co.
Much has been written about the merger of Hewlett-Packard and Compaq. Yet surprisingly, many still tend to think of HP in pre-merger terms. Sidwill discusses the delicate task of managing and integrating two brands, and how interactive marketing has helped HP tell its story and transform its brand.
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Insight Presentation: ‘The Influential’ Agenda - Download (2.8MB)
Jonathan Berry, Vice President/Senior Research Director, RoperASW
RoperASW has used its proprietary ‘Influentials’ segment since the 1970s as a leading indicator for trends in mainstream society. Berry will discuss what Influentials think of online advertising, what role they think the Internet should play in marketing, how they’re using the Internet, and where they’re pointing the broad marketplace. His talk will draw heavily on the new book “The Influentials”, which has been praised by The Washington Post as "a main line to the one conversations that matters.”
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Insight Presentation: Cross-Media Spending Habits - Download (470KB)
Michael Lanz, VP Western Sales, Nielsen//NetRatings
We've all seen the studies demonstrating how online can play a powerful role in cross media campaigns. But what does the record show? How does online ad spending levels compare and contrast with offline ad spending by industry and by company? Buchwalter will share current data from the AdRelevance “AdAcross” service that combines offline ad spending from Nielsen Monitor+ and online ad spending from AdRelevance.
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Town Hall: iMedia Marketplace ’04 - Download (85KB)
Rick Parkhill, President, iMedia and Derek Hewitt, President, iMedia Learning.
Here’s iMedia’s answer to the debate over the “upfront” marketplace that erupted at the last Agency Summit. We surveyed more than 100 agency and 100 brand advertising buyers, and we have an event solution that meets the needs of all parties – and attracts new offline money to interactive. Learn about this new iMedia event scheduled for next Fall in New York.
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Panel Discussion: Interactive TV – It’s Here! - Download (2.5MB)
Ben Mendelson, President, Interactive Television Alliance
Interactive television is not about the technology, but about a new business model. iTV turns traditional, impression-based advertising into a targeted, accountable, direct marketing platform. You don’t need 20 million homes to be effective. A panel of iTV players discusses the secret to leveraging value from this new medium.
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Town Hall: Poolside Lunch Survey - Download (110KB)
Jim Meskauskas, Chief Strategic Officer, Underscore Marketing
Results of lunch table discussions on industry issues.
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