| iMedia Brand Summit Deer Valley Fall '04 Presentations |
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| The following Powerpoint presentations were delivered at the iMedia Brand Summit in September. |
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Insight Presentation – Millward Brown research study results (303KB)
Led by Neil Perry and Mary Ann Packo, Chief Client & Marketing Officer, Millward Brown
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Insight Presentation – “Using Media Preferences To More Fully Understand Consumer Buying Behavior” (160KB)
Charles Buchwhalter, Vice President Client Analytics, Nielsen//NetRatings
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Keynote – “Rethinking How Media Advertising Works” (423KB)
Don E. Schultz, Professor emeritus, Northwestern University
Professor Schultz is challenging the current industry “common wisdom” on how media advertising works. Pulling together three new streams of research, Schultz argues that our present media planning and measurement systems are simply inadequate for the 21st century marketplace. He suggests a consumer media consumption model, not a marketer distribution model going forward.
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Breakout Session - Consumer Relationship Management (9.4MB)
Breakout Session - Consumer Relationship Management
Segmentation, personalized content and remarketing based on past results can greatly increase your ROI. However, while most organizations have basic CRM capabilities in place, they have yet to fully leverage behavior-based marketing programs. New tools allow you to do advanced CRM integration and conditional content segments rather than simply pushing a million mass emails every month. Jeff Shirley will describe how he is evolving Georgia-Pacific’s online marketing strategy with behavior-based relationship marketing.
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Online Marketing Panel Discussion – “More Proof that Online Marketing Drives Offline Sales” (711KB)
Moderator: Dave Smith, CEO, Mediasmith
Rex Briggs, Principal, Marketing Evolution
Carole Walker, Director e-Communications, Kraft
Todd Manion, Director of eMarketing, Nestlé
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Introduction to Millward Brown’s Marketing & Media Snapshot 2004 Study (1.5MB)
Led by Neil Perry
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Broadband: An Overview (7.7MB)
Matt Wasserlauf
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Advanced Search (2.6MB)
Chris Henger, Senior Vice President, Performics
Kevin M. Ryan, Vice President, Tangible Thought, Wahlstrom Interactive and Search Editor, iMediaConnection.com
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i, Consumer (14KB)
Lee Watters, Executive Editor, iMediaConnection, reintroduces himself to marketers as a consumer, as he prepares to leave iMedia and return to the “civilian” world. He also offers advice on how best to reach him with ad messages.
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“Let the Games Begin” (4.0MB)
Presentation by Wild Tangent on gamevertising.
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"Breakout – Branded Entertainment Workshop" (4.6MB)
Jordan Berman, Director, Promotions & Partnership Marketing, Showtime Networks
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Marketing With Online Music (3MB)
Jonathan Levinson, MusicNet
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