|
Opening Remarks (1MB)
Rick Parkhill, President, iMedia Communications
|
|
Opening Remarks Day 2 (90KB)
Doug Weaver, President, Upstream Group, Inc.
|
|
Connecting with Agencies (150KB)
A leading online commentator and former agency interactive guru offers the
interactive media seller some observations and tips on building stronger, more durable relationships with Madison Avenue.
Presented by Joseph Jaffe, Author of “Jaffe Juice”
|
|
Keynote Address: The Web: Home Court for Young Consumers (15MB)
The Doritos brand and other Frito Lay products are betting on the Web to build the consumer base of tomorrow. The company’s top youth marketer explains where they’re placing their chips.
Cammie Dunaway, Vice President and General Manager/Marketing, Frito Lay
|
|
Panel Discussion and Showcase: Creativity is Alive and Well and Living on the Net (17.3MB)
We’ve learned that the net is not Television: So what CAN it do creatively? In this session we turn on the projector and showcase what’s good about web creative and why.
Moderated by Joseph Jaffe, Author of “Jaffe Juice”
|
|
Real Integration of Consumer’s Online & Offline Behavior (500KB)
The only way to really learn about cross media behavior and results is to integrate online and offline sources. It’s hard work, but comScore has already produced some impressive results.
Presented by Erin Hunter, Vice President, comScore Networks
|
|
Where Online Succeeds and Fails (1MB)
Reaching into Dynamic Logic’s “Market Norms” database, the company’s president offers insight into where the medium excels… and where it comes up short.
Presented by Nick Nyhan, President, Dynamic Logic
|
|
Online’s Impact on Offline Sales (300KB)
DoubleClick and Beyond Interactive used econometric modeling to understand the incremental value of online advertising in driving prescription requests for a leading pharmaceutical marketer.
Presented by Court Cunningham, SVP Global Tech Solutions, DoubleClick
|
|
Positive Sales Management in a Volatile Marketplace (730KB)
Doug Weaver, President, Upstream Group, Inc.
|
|
Driving Cross-Media Synergy (1.5MB)
Can online help drive the total effectiveness of a campaign? And more importantly, how much online advertising is enough? The latest findings from the IAB’s groundbreaking study on media allocation.
Presented by Rex Briggs of Marketing Evolution
|
|
The Who, What and Where of Online Advertising – Fall 2002 (2MB)
By combining Nielsen’s Monitor Plus with data from AdRelevance, NNR offers
a fresh look at cross media spending… and more.
Presented by Charlie Buchwalter, VP Client Analytics, Nielsen//NetRatings
|
|
From Web Advertising to True Interactive Marketing (1MB)
After 15 years of interactive marketing work,Modem Media has begun to crack the code. Here they offer us an open-source look at what it takes to truly embrace the practice of interactive marketing.
Presented by Dan Springer, Managing Director, Modem Media
|
|
Review of Discussion Findings (120KB)
Presented by Scott Hays, Editor, iMediaConnection
|
|
Marketers Speak Out: Audio (8MB) Presentation (330KB)
Hear what the results of the marketers "closed door" meeting from the Brand Summit in Deer Valley. This is what over 50 major brands have to say regarding the challenges, opportunities and building blocks that are necessary to the advancement of interactive marketing.
Presentation prepared by John Vail of Pepsi and Jim Schuh of Kimberly Clark.
|
|
Did We Reach the Summit? (90KB)
Presented by Doug Weaver, President, Upstream Group |
| |
Case Studies: |
|
Case Study: AstraZeneca (3MB)
For the launch of Nexium, AstraZeneca pulled out all the online stops, running
what was arguably one of the web’s most creative and integrated campaigns.
More importantly, they measured the payout every step of the way.
Presented by Jean Pundiak, Online Marketing Manager, AstraZenica
|
|
Case Study: Adidas (2.3MB)
Bringing the World Cup influenced “Footballitis” campaign to the web was no
easy feat. But together, Adidas and ESPN buried it in the net.
Presented by Adam Milne, Business Development Manager/Digital, Adidas
and Riley McDonough, Vice President/Sales, ESPN Internet Group
|
|
Case Study: Showtime (42MB)
How does one prove the value of online on a meager budget? Showtime employed guerilla marketing for the second season of “Queer as Folk” and it resulted in a blockbuster success for the Internet.
Presented by Jordan Berman, Manager/Online Advertising & Marketing,
Showtime
|
| |
Bridging the Media Divide
A Practical Guide for Extending Your Brand Across Multiple Channels
Produced By: The iMedia Spotlight Team
|
