Emerging Media Presentation: "Imagination & Media" (4.29MB)
Rishad Tobaccowala, Chief Innovation Officer, Publicis Groupe Media
Discusses the advertising opportunities of new media platforms.

In-Game Advertising (17.4MB)
Suzie Reider, CNET Networks Inc.
Tim Harris, VP/Partner, SMG Play
Steve Allison, CMO, Midway Games
Discusses the 4 types of in-game advertising, the pros and cons of each and how to include effective in-game advertising in your next campaign.

Best Practices in Integrating Online and Offline
Robert Brown, Interactive Marketing Manager, Hyundai
Paul Santello, SVP/Managing Director, Carat Fusion
Discusses how to integrate online and traditional media in one campaign.

Best Practices for Branding Using Sponsored Content Online
Todd Manion, Director CRM/EBusiness, Nestlé Beverage USA
Andrew Susman, CEO, Studio One Networks
Presents findings from the "Measuring Sponsorship Effectiveness" research based on 28 studies across 10 major brands.

Keynote: "Undeniable Outcomes"
Dr. Peter Sealey, founder & CEO of Los Altos Group, explains how brand dilution and the breakdown in mass media are demanding a shift towards one-to-one marketing. He puts a perspective and a pattern to undeniable outcomes in new media.

Insight Presentation: "Digital Moms" (12MB)
Meridith Jamin, Managing Partner, Director of Consumer Insights, Mediaedge:CIA
Qualitative study on digital moms depicting how emerging technology changes the way they manage their lives and interact with the world.

Insight Presentation: "Good Times for Behavioral Targeting"
Neil Perry, Vice President, Market Intelligence, iMedia Communications
Focuses on the effectiveness of recent behavioral targeting case studies.

Advertising to Gamers
Mark Friedler, CEO, GameDaily
John Vail, Director, Digital Media & Marketing, Pepsi-Cola North America
Kate Everett-Thorp, President, Interactive Advertising, AKQA, Inc.
Discusses the benefits of targeting online casual gamers.

Integrated Brand Response (4.66MB)
Mary Fritz-Wilson, Director of Branding & Advertising, Jenny Craig
Paul Santello and Susan Rowe of Carat Fusion
Presenters discuss how to employ cross media strategies and tactics to build both brand measures and response measures (leads, sales) at the same time, which requires a strong data analytics and optimization capability to find the optimal mix.

The Rise and Rise of Digital Influence
Larry Weber, CEO, W2 Group, Inc.
Explains how to use strong influence through digital media.

Creative Presentation: "Top Ten Interactive Creative Best Practices"
Mike Yapp, National Executive Creative Director, Carat Interactive
Demonstrates how the best creative is the most effective.

“Engaging Users and Acquiring Customers through Online Promotions” (8.24MB)
Kevin Doohan, Director, Web Marketing, ConAgra Foods
Showcases how consumer goods brands can use online promotions to drive acquisitions and engagement.