A panel of Admob team members discuss what happens when you add mobile to your marketing equation.

If 2005 introduced us to the power of social networking and 2006 was the year of online video; 2007 will be the year of mobile advertising. With mobile phones continuing to evolve, the mobile advertising market is set to explode.

This informative, engaging presentation will give advertisers and agencies a window into this new medium, its current and prospective audiences, and its business implications. It will address such important issues as mobile strategies, tactics, rate structures and measurement of objectives including brand.

The AdMob team and Dynamic Logic will profile key findings from actual campaigns, and look at emerging trends and findings.

Tony Nethercutt is the VP of advertising sales, Adam Schneider the senior director of sales, and Matt Shaw is the director of advertising sales for Admob.

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Presenter: Tony Nethercutt, VP, advertising sales, Adam Schneider, senior director of sales, & Matt Shaw, director of advertising sales

Format: Zipped PowerPoint