MRM Worldwide's CEO reveals secrets of the "Priceless" campaign.

How do Financial Services companies compete in the Digital Age to build brand preference, acquire customers and deepen relationships? The new frontier is about designing a consistent, integrated and engaging interactive experience and developing accountable marketing programs. MRM Worldwide CEO Reuben Hendell talks about the challenges facing the financial services sector in today's digital world and describes the new critical concepts for driving marketing performance. Hear how MRM Worldwide, one of the largest global CRM/digital agencies, has used these concepts with the  "Priceless" platform to create online programs and experiences to drive brand engagement and deepen loyalty between the MasterCard brand and consumers.

Reuben Hendell is CEO of MRM Worldwide.

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Presenter: Reuben Hendell, CEO, MRM Worldwide

Format: Zipped PowerPoint