All RSS Feeds
Published: October 22, 2007
Case study: brand activation
By Larry Chiang
More by this Author
Contact Author
 
PRINT

Larry Chang highlights the nuances of Duck9.

Duck9 has built a large user base with an annual ad budget under $700k. It leverages word of mouth along with sponsorships in a marketing plan that more resembles a treasure map than a power point. In this case study, you can cut and paste eight solid field-tested strategies that will help coat tail user-generated content, activate an experience around sponsorship, stay true to message and vigorously activate your brand.

Larry Chiang is founder of United College Marketing Services. Read full bio.

GET THE PRESENTATION

Presenter: Larry Chiang, founder, United College Marketing Services

Format: Zipped PowerPoint