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October 18, 2007  |  The Metropolitan Club, New York City
Published: October 22, 2007
It's really confusing out there
By Bryan Stapp
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Bryan Stapp explains how to get through to today's skeptical consumer.

Consumers are fed up -- they don't trust the advertising they see, don't want to follow the rules advertisers want them to and are using the internet to form their own opinions before engaging with advertisers. To get through to today's skeptical and connected consumer, marketers must adopt the consumer's rules of engagement. "Stapper's 7 C's of Marketing" outlines what marketers must have in place to earn today's consumers' attention and business.

Bryan Stapp is the former CMO of Quicken Loans. Read full bio.

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Presenter: Bryan Stapp, former CMO, Quicken Loans

Format: Zipped PowerPoint