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October 18, 2007  |  The Metropolitan Club, New York City
Published: October 26, 2007
Money mystifies – an anthropologist looks at marketing financial services
By Grant McCracken
 
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McCracken talks about branding, meaning management, game playing and social networking.

Money mystifies. Capital confuses. For ordinary consumers, financial services, investment strategy, money management, all of these are difficult. The most important decisions are hedged and interfered with by anxiety and avoidance. This talk is designed to look at the special challenges that surround marketing in this area.

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Presenter: Craig Macdonald, VP, Marketing, Alliances and Product Management, SEMDirector

Format: Zipped PowerPoint