Dave Morgan discusses state of the art technology to help the financial services industry understand how to reach people, not just pages.

Historically driven by demographic targeting, financial services advertising has the opportunity to move to a more sophisticated model that not only takes into account that their customers are increasingly transacting business with them online, but that newer technologies can find their customers in unexpected places. Contextual ad placement has the limitations of a small amount of desirable inventory and does not reach the "long tail" financial service consumer who is online, just not where you had expected to find him or her.

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Presenter: Dave Morgan, Chairman, TACODA

Format: Zipped PowerPoint