December 2-5, 2007 | La Quinta, California
In this session, Peter Horan will talk about the forces that have changed the media landscape, forecast where things will go over the next five years, and make actionable suggestions about the best ways to reach and influence consumers.
Join Durham and Cummings in this master class as they discuss specific ways to improve the agency/client relationship and outline dozens of do’s and don’ts you can’t afford to ignore given the hyperactive pace of progress of this industry.
In the fast-growing, highly measurable world of online advertising, there are more numbers to look at and filter than grains of sand on an ocean beach. But which numbers, and the trends behind them, really matter? How do you separate out the white noise from the game-changers you can’t afford to miss?