December 2-5, 2007  |  La Quinta, California
Published: January 11, 2008
Experts scout the new media landscape
 

Listen to a selection of podcasts hosted by top industry minds on what's changing interactive, and how you may or may not be able to stay in control.

2007 was a year of intense growth for interactive, but the industry also got turned on its head several times over. What will be the next big thing? Where will the eyeballs turn to? What are agencies going to do to stay competitive? iMedia brought together some of the best minds at the La Quinta summit to find a footing in a confusing yet exciting landscape. Here's what they had to say.

The new rules of engagement: re-inventing content in a networked world
Welcome to a world where the CUSTOMER is king. The digital media revolution has dethroned much conventional wisdom of brand managers and agencies. We're all working for bosses that aren't in headquarters.

The new agency revenue model
Join AdWeek's Digital Editor Brian Morrissey and the leaders of today's leading agencies as they examine the changing agency structures and the pros and cons of agencies of all sizes.

From Gutenberg to Google to beyond
In this session, Peter Horan will talk about the forces that have changed the media landscape, forecast where things will go over the next five years, and make actionable suggestions about the best ways to reach and influence consumers.

Myth busters
Join Brad Berens and a panel of emerging technologies luminaries as they drill down to the pragmatic and separate real from imaginary and demystify emerging trends.

The new ad exchanges
In this session, join the developers of the industry's leading ad exchanges and agencies who use them to figure out the future of this sector and discuss the pros and cons of auctioning every ad in real-time to the highest bidder.

Sean/John put the "P" in the agency/client relationship
Join Durham and Cummings in this master class as they discuss specific ways to improve the agency/client relationship and outline dozens of do's and don'ts you can't afford to ignore given the hyperactive pace of progress of this industry.

Slicing and dicing through the numbers and trends
In the fast-growing, highly measurable world of online advertising, there are more numbers to look at and filter than grains of sand on an ocean beach. But which numbers, and the trends behind them, really matter? How do you separate out the white noise from the game-changers you can't afford to miss?