MINI’s agency shows off some of its latest creative executions and explains how it exercises and builds concepts

We have seen in the past, and we will certainly continue to see, MINI’s innovative creative efforts. MINI is consistently pushing the envelope in this marketplace with everything from rich media and display creative to its strong consumer-generated concepts. What makes MINI’s brand unique and different? How does it communicate this through creative tactics and messaging? What unique creative techniques does it utilize to set the brand apart? In this presentation, MINI’s agency shows off some of its latest creative executions and explains how it exercises and builds concepts.

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Presenter: Sankar Patel, Associate Media Director, Interactive, Butler, Shine, Stern & Partners

Format: PowerPoint