February 8-11, 2009 | Coconut Point, Florida
In this keynote address, Jeff Glueck challenges the usefulness of spraying banners by the ton at demographically appropriate audiences, arguing that effective online advertising must instead rise to the level of the best magazine advertising, where readers turn to their favorite magazines as much for the ads as for the articles.
Nick Denton, President, Gawker Media and Geoff Ramsey, CEO, Co-Founder, eMarketer go head to head in a debate about our industry's future.
Renny Gleeson lays out his principles for the ideal mix of campaign and conversation in interactive media and explore whether there really is such a thing as an interactive brand manager, or if there should be.
Many experts have said 2009 will be year of online video. Everyone is obsessed with it, but for many brands, online video simply doesn't work. Is it because they can't find enough premium inventory against which to target their premium creative. What does the online video future hold for your brand? iMedia's NEW Marketing Interventions: Not a normal breakout, not a completed case study, not another set of PowerPoint presentations, in iMedia's new "Marketing Interventions" we bring concrete marketing problems together with solutions. Each Intervention features brand judges onstage and a specific problem that "interventionists" pitch to solve, followed by a rough-and-tumble discussion among judges, interventionists and the audience.
Social Media is not for every brand, but some have enjoyed tremendous success and conducted seamlessly efficient campaigns in social media. What has worked for them, and how? Not a normal breakout, not a completed case study, not another set of PowerPoint presentations, in iMedia's new "Marketing Interventions" we bring concrete marketing problems together with solutions. Each Intervention features brand judges onstage and a specific problem that "interventionists" pitch to solve, followed by a rough-and-tumble discussion among judges, interventionists and the audience.
Media buying is still a zero sum game. There are only so many dollars to spread across the media for any given campaign or company. How can marketers (especially retailers), get truly relevant and beneficial multi-channel media opportunities from media companies? Not a normal breakout, not a completed case study, not another set of PowerPoint presentations, in iMedia's new "Marketing Interventions" we bring concrete marketing problems together with solutions. Each Intervention features brand judges onstage and a specific problem that "interventionists" pitch to solve, followed by a rough-and-tumble discussion among judges, interventionists and the audience.
Doug Weaver shares his insight into the next 100 days.