WEB ANALYTICS
Published: July 09, 2008
It's one thing to engage customers; it's another to measure the success of that engagement. Marketers offer their suggestions for determining its true value.
Published: July 09, 2008
By
It's one thing to engage customers; it's another to measure the success of that engagement. Marketers offer their suggestions for determining its true value.
It's one thing to engage customers; it's another to measure the success of that engagement. Marketers offer their suggestions for determining its true value.
Published: June 18, 2008
By Vipin Mayar
A well-executed marketing dashboard can help you analyze your web data. Take a look at six reasons why you need to create yours today.
A well-executed marketing dashboard can help you analyze your web data. Take a look at six reasons why you need to create yours today.
Published: June 16, 2008
By Alex Vlasto
As Google launches analytics for TV and radio ads, the industry moves closer to a state of integration. MIVA's marketing and communications director explains.
As Google launches analytics for TV and radio ads, the industry moves closer to a state of integration. MIVA's marketing and communications director explains.
Published: June 10, 2008
By Jim Meskauskas
Do you find that website traffic numbers don't always match up? Our media strategies editor explains how to handle these discrepancies.
Do you find that website traffic numbers don't always match up? Our media strategies editor explains how to handle these discrepancies.
Published: June 20, 2008
By Charisse Tabak
Full-service ad agencies have a lot they're accountable for. Follow these steps to measure success -- from concept to execution to reporting.
Full-service ad agencies have a lot they're accountable for. Follow these steps to measure success -- from concept to execution to reporting.
Published: June 05, 2008
By Michael Estrin
If knowledge is power, digital media buyers may be falling behind their traditional predecessors. While a slew of products aim to arm buyers with better intelligence, will any of them fire the magic bullet?
If knowledge is power, digital media buyers may be falling behind their traditional predecessors. While a slew of products aim to arm buyers with better intelligence, will any of them fire the magic bullet?
Published: May 22, 2008
By Tom Hespos
When it comes to defining certain online measures, we need a consensus. But when it comes to defining engagement, one size does not fit all.
When it comes to defining certain online measures, we need a consensus. But when it comes to defining engagement, one size does not fit all.
Published: May 21, 2008
By Reid Carr
Red Door Interactive's president explains how Xobni, LinkedIn and RescueTime can make your work and life more efficient and effective.
Red Door Interactive's president explains how Xobni, LinkedIn and RescueTime can make your work and life more efficient and effective.
Published: April 22, 2008
By Jay Friedman
Here are four reasons why marketers should still look to CTR first when evaluating a campaign's success.
Here are four reasons why marketers should still look to CTR first when evaluating a campaign's success.
Published: April 09, 2008
By Susan Fine
Getting the right web analytics tool is only half the battle; the real focus of your web analytics program should be the people who work with it.
Getting the right web analytics tool is only half the battle; the real focus of your web analytics program should be the people who work with it.
Published: April 07, 2008
By Chris Marriott
When measuring your online campaign's success, keep in mind that your brand has a unique set of objectives. The appropriate metrics may differ from what you expect.
When measuring your online campaign's success, keep in mind that your brand has a unique set of objectives. The appropriate metrics may differ from what you expect.
Published: March 26, 2008
By Brandt Dainow
Performance-based metrics offer both advertisers and publishers greater value than impression-based ones. Here's the inside scoop on this new model.
Performance-based metrics offer both advertisers and publishers greater value than impression-based ones. Here's the inside scoop on this new model.
Published: March 28, 2008
By Dawn Anfuso
Our experts help a reader make sense of online marketing metrics and the companies that provide them.
Our experts help a reader make sense of online marketing metrics and the companies that provide them.
Published: April 01, 2008
By Jim Sterne
For loyal, satisfied customers, stop thinking of site visitors in terms of clickthroughs and page views. Here's what to focus on instead.
For loyal, satisfied customers, stop thinking of site visitors in terms of clickthroughs and page views. Here's what to focus on instead.
Published: November 20, 2007
By David L. Smith
The mainstream press has thrust the metrics debate between publishers and advertisers into the limelight, but the story being told is incomplete. Here's the lowdown.
The mainstream press has thrust the metrics debate between publishers and advertisers into the limelight, but the story being told is incomplete. Here's the lowdown.
Published: November 02, 2007
By Michael Osofsky
Doing a netnography search as a first step allows companies to streamline their research efforts and analyze the sentiments and opinions expressed by online consumers.
Doing a netnography search as a first step allows companies to streamline their research efforts and analyze the sentiments and opinions expressed by online consumers.
Published: October 29, 2007
By Ted Shergalis
Follow this process outlined by [x+1] to make data and analytics work for you.
Follow this process outlined by [x+1] to make data and analytics work for you.
Published: September 20, 2007
By Brandt Dainow
The WAA has released much needed web analytics standards, but are they sufficient? Read ThinkMetrics' CEO's evaluation.
The WAA has released much needed web analytics standards, but are they sufficient? Read ThinkMetrics' CEO's evaluation.
Published: August 23, 2007
By Brandt Dainow
Calculating time on a site is a thorny issue in web analytics. Let's hope Google's documentation and support can raise standards.
Calculating time on a site is a thorny issue in web analytics. Let's hope Google's documentation and support can raise standards.
Published: August 01, 2007
By Stuart McKelvey
If advertisers and agencies are only tracking the success of online campaigns through clickthrough rates or online conversions, they are missing out on the true value of advertising.
If advertisers and agencies are only tracking the success of online campaigns through clickthrough rates or online conversions, they are missing out on the true value of advertising.