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Published: June 25, 2009
Apple continues to mold the future of mobile marketing with fresh products and improved software. Here's how the new features will come into play for marketers.
Published: June 16, 2009
When the social networking paradigms of "people" and "places" converge, the possibilities for connecting with consumers become very powerful. See what it all means for advertisers.
Published: June 04, 2009
As the mobile web starts to further resemble a true online experience, it's important to know how to leverage your creative in that space.
Published: June 25, 2009
Apple continues to mold the future of mobile marketing with fresh products and improved software. Here's how the new features will come into play for marketers.
Published: June 16, 2009
When the social networking paradigms of "people" and "places" converge, the possibilities for connecting with consumers become very powerful. See what it all means for advertisers.
Published: June 04, 2009
As the mobile web starts to further resemble a true online experience, it's important to know how to leverage your creative in that space.
Published: May 28, 2009
As marketers, what we love about the iPhone is the potential for delivering rich user experiences. Removing age-old impediments will make them richer.
Published: May 20, 2009
While tech geeks eagerly await Hulu's iPhone app, they need a way to get streaming mobile TV content. Is Modern Feed the answer advertisers and consumers have been waiting for? Watch to find out.
Published: May 15, 2009
Not every mobile campaign will work across the board. Find out how and why you should differentiate your strategy to reach the consumers you're after.
Published: April 28, 2009
Despite the hype, it's undeniable that the iPhone has transformed the interactive industry as we know it. Here's what the device's success means for the future of marketing.
Published: April 22, 2009
Mobile marketing is stuck at the starting line. But why? Watch as eight industry experts briefly discuss what's holding the platform back.
Published: April 15, 2009
The iPhone is one of the coolest gadgets available today. But many problems and limitations still stand in the way of marketing objectives.
Published: April 14, 2009
Apple's iPhone has revolutionized how both marketers and consumers perceive the mobile landscape. In our video product review, we'll examine whether Joost has what it takes to get users excited about TV on a new screen.
Published: April 06, 2009
Brands have begun embracing mobile marketing to complement other forms of advertising, but here is how many in the industry are developing mini mobile case studies as a roadmap for success.
Published: April 03, 2009
Instead of denying that mobile is coming (eventually), embrace it now as a way to make your outreach stronger and more nimble. Here's how.
Published: March 26, 2009
If all these people adopting smartphones simply used them the same way as their computers, marketing on the iPhone would be easy. But they don't, and it's not. Here's why.
Published: March 26, 2009
The essential challenge of understanding audiences and consumer behavior still remains a challenge marketers need to focus on -- or risk falling behind their customers.
Published: March 10, 2009
Mobile has quickly become the go-to platform to reach consumers where they're already most engaged. Here's how some brands used mobile promotions to build large user databases.
Published: March 04, 2009
The mobile hype has been around so long that many marketers have stopped listening. But in fact, the channel is already delivering results for many brands. Take a look.
Published: February 23, 2009
Brands are using the iPhone to connect with consumers in many ways. Here's a look at companies that are capitalizing on the branded app opportunity.
Published: February 18, 2009
Mobile marketing isn't all about direct response. Here is a look at how some brand advertisers are measuring their campaigns, as well as what's on the horizon for later this year.
Published: February 11, 2009
Image recognition technology can seamlessly integrate with many marketing plans and connect real-world activity back to a measurable digital touchpoint.
Published: February 03, 2009
Smart mobile programs help event organizers actively engage their audience -- and extend revenue opportunities. Here's how to make your event more personal, practical, and direct throughout the event experience.