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Published: August 27, 2008
Find out how brands are leveraging unique iPhone technology for maximum impact and where the opportunities are for brand marketers who want to get into the passionate hands of iPhone users.
Published: August 06, 2008
If you're confused about mobile marketing, you're not alone. We tapped a group of industry experts to reveal the truth behind some of the space's most common misconceptions.
Published: August 05, 2008
You don't need to reinvent the wheel in order to harness the power of mobile marketing. But you do need to be mindful of the channel's unique challenges and opportunities.
Published: August 05, 2008
You don't need to reinvent the wheel in order to harness the power of mobile marketing. But you do need to be mindful of the channel's unique challenges and opportunities.
Published: June 26, 2008
If you want a marketing platform that offers reach, ease of entry, targeting and interactivity, then text marketing has it all.
Published: June 12, 2008
Marketers are still hesitant to commit spending to mobile. Paul Martecchini tackles some of the lingering questions surrounding the platform.
Published: June 16, 2008
To generate traffic for a mobile website, focus on these two crucial elements.
Published: June 13, 2008
The CEO of the company behind KFC and Motorola's mobile advertising gives his perspective on the state of the industry and where it's headed.
Published: June 04, 2008
iMedia conducts a mobile reality check to find out how people in the interactive industry personally use the mobile web, or if they're using it at all.
Published: June 06, 2008
New iPhone applications open the field for creative marketing. Here are some examples of what's in the works.
Published: May 20, 2008
Who says you have to share marketing space? Stand out from the crowd with a mobile campaign.
Published: May 23, 2008
Is your mobile marketing campaign accounting for consumer behavior in the post-iPhone world?
Published: May 30, 2008
To get a return on investment, marketers must strike a good balance between a creative idea and its technical execution.
Published: May 08, 2008
A slew of new companies have come out with camera phone-based technology. You snap a photo of a product or promotion and receive information on the item in return. But how viable is this form of mobile marketing?
Published: February 06, 2008
Not all mobile phones provide the web experience an iPhone does, requiring site designers to address some limitations. The Hyperfactory's CEO explains.
Published: January 21, 2008
Forget the art and technology of mobile marketing. Here are three practical guidelines for using this platform to create more engaging campaigns.
Published: January 15, 2008
Transpera's CEO calls for an end to the antagonism between wireless content providers and carriers; he argues that both will see economic gain in partnering.
Published: January 10, 2008
There's an upswing in mobile content consumption, but does this increase in consumption necessarily translate into advertising opportunities? Underscore Marketing's president casts a suspicious eye.
Published: December 19, 2007
HipCricket launched an SMS campaign for Maybelline; check out the numbers to see just how effective mobile marketing can be.
Published: December 18, 2007
Over the next 10 years, video ads will develop into the dominant format, creating an emotional connection paralleled only by the PC and TV. Here's why.
Published: December 13, 2007
Stand out from the retailer crowd with these mobile strategies. The head of Nokia Ad Business lists ways to stay top-of-mind with your audience.
Published: December 05, 2007
If you'd like business to come from the small screen, follow this guide from Inkriti's CEO.
Published: November 30, 2007
When news broke earlier this week that Verizon Wireless had decided to open its network (perhaps to counter the threat from Google), mobile marketers rejoiced. Find out why.