WORD OF MOUTH
Published: October 10, 2008
Don't create great content and then just hope the viewers will come. Find the greatest possible viewership with these strategic steps.
Published: September 30, 2008
Offend your audience. Surprise your audience. But whatever you do, don't tell them what to do.
Published: September 09, 2008
Think viral metrics are unobtainable? Guess again. Here's the easy way to track your viral campaign's success.
Published: September 30, 2008
By David Seaman
Offend your audience. Surprise your audience. But whatever you do, don't tell them what to do.
Offend your audience. Surprise your audience. But whatever you do, don't tell them what to do.
Published: September 09, 2008
By Jay Kulkarni
Think viral metrics are unobtainable? Guess again. Here's the easy way to track your viral campaign's success.
Think viral metrics are unobtainable? Guess again. Here's the easy way to track your viral campaign's success.
Published: October 10, 2008
By John Padua and David L. Smith
Don't create great content and then just hope the viewers will come. Find the greatest possible viewership with these strategic steps.
Don't create great content and then just hope the viewers will come. Find the greatest possible viewership with these strategic steps.
Published: August 29, 2008
By Michael Berkley
You may not be able to anticipate which campaigns will be a hit with consumers, but there are ways to optimize your brand's chances of being accepted in their digital gathering spots.
You may not be able to anticipate which campaigns will be a hit with consumers, but there are ways to optimize your brand's chances of being accepted in their digital gathering spots.
Published: August 15, 2008
By Lou Cuming
Shared consumer experiences can make or break your brand when it comes to WOM. See how to increase your chances of getting on your customers' good sides.
Shared consumer experiences can make or break your brand when it comes to WOM. See how to increase your chances of getting on your customers' good sides.
Published: July 11, 2008
By Dr. A.K. Pradeep
The CEO of NeuroFocus reveals some neurological metrics that can improve marketers' chances of gaining consumers' attention, engaging them emotionally and crafting messages that stick in their minds.
The CEO of NeuroFocus reveals some neurological metrics that can improve marketers' chances of gaining consumers' attention, engaging them emotionally and crafting messages that stick in their minds.
Published: June 12, 2008
By Tom Hespos
Getting an ad to go viral is no easy feat. Here are some pointers on what it takes to get your ad picked up by the masses.
Getting an ad to go viral is no easy feat. Here are some pointers on what it takes to get your ad picked up by the masses.
Published: May 22, 2008
By Jon Eick
A recent Papa John's public relations blunder gave the brand the opportunity to turn the episode into a brand publicity stunt -- offering 23-cent pizzas to eager customers.
A recent Papa John's public relations blunder gave the brand the opportunity to turn the episode into a brand publicity stunt -- offering 23-cent pizzas to eager customers.
Published: May 15, 2008
By Josh Warner
Feed's president addresses common questions and misperceptions about this new marketing tactic that's enabling video to go viral.
Feed's president addresses common questions and misperceptions about this new marketing tactic that's enabling video to go viral.
Published: April 25, 2008
By Rebecca Weeks
Gaining mainstream acceptance of a "taboo" product requires mass marketing, celebrities and testimonials. Here are some ways disgrace can get an about-face.
Gaining mainstream acceptance of a "taboo" product requires mass marketing, celebrities and testimonials. Here are some ways disgrace can get an about-face.
Published: February 26, 2008
By Marc Guldimann
Since you can't stop online chatter about your brand, provide consumers with a controlled platform to spread the word. It will benefit you both.
Since you can't stop online chatter about your brand, provide consumers with a controlled platform to spread the word. It will benefit you both.
Published: August 29, 2007
By Lois Kelly
The author of "Beyond Buzz: The Next Generation of Word of Mouth Marketing" provides these tips.
The author of "Beyond Buzz: The Next Generation of Word of Mouth Marketing" provides these tips.
Published: May 25, 2007
By Joseph Carrabis
Do you want a mobile or static audience to set your viral campaign on fire? Don't know the difference? NextStage's CRO has the story.
Do you want a mobile or static audience to set your viral campaign on fire? Don't know the difference? NextStage's CRO has the story.
Published: May 11, 2007
By Dawn Anfuso
A new survey confirms baby boomers' reliance on word-of-mouth recommendations and provides tips for connecting with them online.
A new survey confirms baby boomers' reliance on word-of-mouth recommendations and provides tips for connecting with them online.
Published: April 04, 2007
By Brandon Evans
Marketers who view consumers as partners rather than target markets will reap the rewards.
Marketers who view consumers as partners rather than target markets will reap the rewards.
Published: March 12, 2007
By Dani Mariano
To find success with WOM marketing, one must reach and motivate the most influential 10 percent of the population.
To find success with WOM marketing, one must reach and motivate the most influential 10 percent of the population.
Published: November 29, 2006
By Andy Sernovitz
WOMMA's CEO takes issue with how many in the industry describe word-of-mouth marketing, and explains what it's really all about.
WOMMA's CEO takes issue with how many in the industry describe word-of-mouth marketing, and explains what it's really all about.
Published: November 17, 2006
By Joseph Carrabis
NextStage's founder discusses markets and what the current landscape is-- including how you can put markets, and buzz, to work for you.
NextStage's founder discusses markets and what the current landscape is-- including how you can put markets, and buzz, to work for you.
Published: November 01, 2006
By Larry Freed and Vicki Panagiotis
Word-of-mouth marketing doesn't just happen. Learn from these strategists what it takes to cultivate it.
Word-of-mouth marketing doesn't just happen. Learn from these strategists what it takes to cultivate it.
Published: September 13, 2006
By Evan Gerber
Word of mouth is all the rage-- but it's tough to gauge. Learn how to measure WOM's effect on your brand here.
Word of mouth is all the rage-- but it's tough to gauge. Learn how to measure WOM's effect on your brand here.